This package is designed for individuals who want to advance in their careers, upskill their know-how, and prepare for future growth opportunities. The training focuses on identifying strengths, building in-demand skills, networking and personal branding, and future-proofing careers to ensure long-term success.
Introduction to various digital marketing channels, such as SEO, SEM, content marketing, email marketing, and display advertising
Participants explore real-world examples of successful digital marketing campaigns and discuss their impact on business outcomes
Techniques for creating an effective digital marketing strategy, including setting objectives, identifying target audiences, and selecting appropriate channels
Participants work in small groups to develop a sample digital marketing strategy for a fictional business, with feedback from the trainer and peers
Introduction to key digital marketing metrics and analytics tools, such as Google Analytics and SEMrush
Participants analyze sample marketing data and discuss how to use metrics to evaluate campaign success and optimize their strategies
Overview of popular social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, and their applications in marketing
Participants explore real-world examples of successful social media marketing campaigns and discuss their impact on brand awareness and customer engagement
Strategies for crafting engaging social media content, including the use of visuals, storytelling, and trending topics
Participants practice creating social media content for various platforms, with feedback from the trainer and peers
Introduction to social media advertising options and analytics tools, such as Facebook Ads Manager and Instagram Insights
Participants explore sample social media ad campaigns and discuss how to use analytics to optimize their advertising strategies
Overview of popular digital marketing tools and platforms, such as Mailchimp, HubSpot, Hootsuite, and Canva, highlighting their features and applications
Participants explore these tools and discuss their potential benefits and challenges in small groups
Trainer showcases the functionalities of selected digital marketing tools, illustrating how they can enhance marketing efforts and streamline workflows
Participants follow along with the trainer to create their own accounts, set up preferences, and use the tools to design and implement sample marketing campaigns
Tips and tricks for effectively utilizing tech tools in digital marketing, including automation, integration, and performance monitoring
Participants share their experiences with digital marketing tools and exchange ideas for improving their usage
By the end of this package, participants will have a solid understanding of digital marketing fundamentals, with a focus on social media marketing and content creation. They will also gain hands-on experience with various tech tools and platforms that can enhance their digital marketing efforts and maximize business impact.